Call For Papers, Vol. 7, Issue 8, August-2018, Impact Factor: 3.578 International Peer Reviewed/Refereed Journal. Published papers will be indexed in numerous search engines worldwide like Thomson Reuters Researcherid, Orcid, Google, Yahoo, UK Index, Europeana Libraries, Open Research, GetCited Entire Web and many more... IJERMCA Journal is indexed in UGC List of Journals as well as many national and international libraries.
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Ismail El-Sayad, Samih A-N, Hussien K, Maher S, Jamal M, (LEBANON),
A Study on the Influence of Merchandise Attractiveness and Service Factors on Impulse Buying Behaviour of Consumers in Thiruvananthapuram
B. Eswaran, Dr. K. Anandanatarajan